Why a Facebook Page is not enough
We are in mid-2011, so you must know that Facebook is the dominant social network in the world with more than 750M users. Apart very specific cases, every brand should be present in Facebook, but...
View ArticleHow brands will be able to use Google+ for marketing purpose
So, Google+ has been out now for more than 48 hours (Google lance sa plateforme sociale unifiée Google+ : this article is in French, but your browser can translate it with the right plugin). Google’s...
View ArticleSmartphone is the first step to escape PC dependency
Mobile internet has been hot for more than 10 years in asia and scandinavia, but the iPhone started a revolution. The real smartphone revolution was not about technology, it was about unlimited data...
View ArticleWhy Opposing HTML5 And Flash Is Nonsense
HTML5 is a hot topic, which is a good thing. The problem is that 99% of what's been written has been about HTML5 replacing Flash. Why is that a problem? Because not only is it irrelevant, but also it...
View ArticleCan we consider a firm without IT?
I assume you have been reading about cloud computing for many years. To make a long story short, cloud computing is (almost) the future of IT. Large IT players all bet their future revenue on cloud...
View ArticleNo vacation for social media thanks to mobile devices
I don't know how many vacation weeks American workers have, but I assume fewer than in France, (decency prevents me from writing the number), or Europe. Anyway, summer is a bad timing for advertisers...
View ArticleSocial is the new Flash
Those of you on the web for a while can recall the crazy years of Flash. This new technology was so cool that every site owner wanted to have Flash animation. This over enthusiasm led us to the dark...
View ArticleWant to Kill? Improve the User's Experience
It's 2011. The web has been available to everyone for more than 15 years. Yet, not much has changed over this time: We still sit in front of a computer screen, browsing web sites with a keyboard and a...
View ArticleThe Truth About SoLoMo
From what I read, it seems the latest trendy buzzword is "SoLoMo." Everybody is talking and writing about social features, local business (i.e. coupons) and mobile applications. That's fine, but if the...
View ArticleMobile Web App vs. Native App? It's Complicated
I assume you have already read numerous articles about the neverending debate between mobile and native web applications. Moreover, this debate will undoubtedly grow along with Android's market share....
View ArticleAre You Ready For Couch-Commerce?
Tablets are hot. I assume I'm not teaching you anything with that sweeping declaration. However, they really are eclipsing other digital devices: Tablet Sales Quadrupled Last Quarter, eReaders Not So...
View ArticleFrom social intranets to collaboration ecosystems
Social intranet is a hot topic. With the rise of social software, the next step to the enterprise social nirvana is the intranet. Hopefully, nobody is considering Facebook as a model anymore (like in...
View ArticleIs it a tablet app or a digital magazine? Yes.
2011 was a great year for tablets iPad, but with the rise of Amazon's Kindle Fire as well as competitors like Nook and Kobo Vox, it will be very hard for Apple to maintain its leadership (even with an...
View ArticleThe What And How Of Social Business
I have the feeling that Social Business will definitely be 2012's top buzzword. The more time I spend online, the more I bump into this term. The problem is that, except social media practitioners, it...
View ArticleThe Six Pillars Of Social Commerce
Ever heard about F-commerce? Yes, you probably have: Facebook Commerce was supposed to be the future of e-commerce. Was, because we now know that things are not that simple: One cannot multiply one's...
View ArticleAn overview of the social media ecosystem
Nowadays, the web is all about Facebook, Twitter, YouTube, Tumblr... But seven years ago, all these services didn't exist, portals and search engines where still king. So what happened during this...
View ArticleFrom SoLoMo to ToDaClo
If you had to sum-up what were the biggest change drivers in 2011, SoLoMo would be a no brainer. Social media and mobile devices have definitely changed the way we use the internet. Numerous successful...
View ArticleWhere is Enterprise 2.0 going? Into the cloud!
Five years ago, I published a long article explaining the basis of Enterprise 2.0. Back in 2007, Facebook and Twitter where only startups (literally!) and Web 2.0 was still a trending topic. We are now...
View ArticleWhy Launching A Mobile App Is Pointless
The more I read about it, the more I get convinced that the mobile app vs. web app debate will never end. What bothers me most is that this debate distracts us from the real issue: knowledge. With...
View ArticleHow Alibaba And Mozilla Are Trying To Break Google And Apple Duopoly On...
If you are following the telecom industry, you must have heard about Google's arm-wrestle with Alibaba: Acer canceled a smartphone launch with Alibaba at last minute. You probably wonder why Google is...
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